Australia Post Logistics

Dimensional Direct Mail promoting Australia Posts product logistics business. Pack was delivered to businesses with their mail. Inside this quite large red box in a lot of cushioning is a second pack with a circular die-cut hole through which you see the label of a small wine bottle with the Post logo and the pay off copy line ‘Your business  reputation’. Opening the smaller box inside the pack reveals the small bottle of wine and a booklet with the copy line ‘When you make a business promise you can trust Australia Post not to break it’ The text of the book is a case study of a wine company that warehouses and distributes their product using the high tech services of Australia Post.

Australia Post wrote over three million dollars of business from this B2B communication in NSW alone. Each pack cost $60 to produce and distribute. Only 100 packs were sent out to businesses data modelled to have significant existing logistics needs.