Federal Government Public Information Post Card

Direct mail component of a multimedia campaign by the Australian Federal Government to raise awareness of a range of conservation issues from deforestation to salinisation issues. The Post Card was printed on special hand made paper that contained the seeds of the Australian native wattle tree known to thrive in harsh environmental conditions. On the reverse side of the post card in the long copy the recipient is encouraged to soak the card in hot water and bury it to instantly become part of the solution.