HAYS Recruitment Augmented Reality App

A double page spread print ad concept proposed for the prestige inside front cover of the respected Accounting and Financial industry publication ‘Charter’. This standing media booking by HAYS (an international category leading recruitment brand) is usually filled with job listings but is limited by space. This proposed concept has been crafted to re-establish HAYS as specialist recruiters in the sector with a series of video interview case studies featuring prominent CFO’s digitally linked via an Augmented Reality app.

Scanning the HAYS ‘H’ brand graphic connects the users mobile device to the content, starting by animating the graphic, then presenting the interview, followed by the added benefit of geo-located access to the complete live opportunity listings (rather than the limited number that might be featured in print) with the ability to apply online.