NAB – Mobile Banker

The NAB was the last of the big four Australian retail banks to offer mobile bankers. So in order to raise the bar of the public perception of the NAB mobile banker service, the bank briefed for a vehicle concept that would attract more attention than the cars and livery of the competition. As the bulk of the consultations provided by the mobile bankers are to do with mortgages and home improvements, the idea of Ute was presented as a way to present the NAB as a bank with ‘More power and the tools for the job’.